What do I receive when purchasing Premium Downloads?

On DeviantArt, buyers can purchase high-quality content called Premium Downloads. This content initially belongs to the seller, who acknowledges they have all necessary rights to license it to a buyer, according to DeviantArt’s Terms of Service. In this sale, the buyer is granted permission to use the content as described below. 
  • If the content is an image or image set, the buyer can use them for personal, non-commercial purposes, meaning they can display the images as long as no one is charged to see them, they can make copies for their own use, they can be used in personal projects, personal websites or other online profiles or gaming accounts. Generally, buyers can use the images in any way, as long as they're not making money from them. Additionally, the buyer can include the images in new works, as long as they're also used for non-commercial purposes.
  • If the content includes things like tutorials, comic books, finished books, examples of techniques (such as a PSD file showing how an image was made), or any similar integrated publication, the buyer has the right to use the information from these files for their personal use. However, they're not permitted to directly copy or reproduce the original files themselves.
  • If the content includes items like tools, applications, software, brushes, textures, wireframes, templates, vector files, or anything similar that’s used to create other content, the buyer is permitted to use these items in creating other works, including works that will be shared, distributed, or even sold. Important note: This is the only type of use where the content is able to be part of a commercial endeavor. As mentioned above, all other uses must be non-commercial in nature.  
  • If the Content includes items meant for customizing one's online presence (such as avatars, skins, themes, and backgrounds) or their personal electronic devices (such as wallpaper, screensavers, visual themes, avatars), the buyer has the right to use these on any number of personal websites, online environments like video game profiles, or personal devices belonging to the buyer.

To plainly restate the topic of ownership where not outlined above, the seller retains all other rights to the content based on copyright, trademark, or other intellectual property laws.
A buyer cannot give or transfer any of their rights from a Premium Download purchased on DeviantArt to someone else, and may never resell any file obtained with a Premium Download purchased on DeviantArt.
To learn about resale options on DeviantArt, see the DeviantArt Exclusives product.